Marketing gets buyers in the door. Negotiation determines your result. Yet many agents are trained to promote, not to negotiate, and it shows time and again in their clients’ final prices.

A great negotiator does more than relay offers. They understand psychology – knowing when to pause, when to press, and when to create urgency. They maintain composure and protect your information, using every detail to strengthen your position.

At Johnson Real Estate, our agents are trained in the Quadrant Strategy of Negotiation®, a proven framework based on detachment, buyer understanding, trust-building, and risk control. It ensures every conversation is strategic, professional, and focused on achieving the best possible outcome for you as the seller.

Many agents will claim to have a negotiation strategy, but a quick look at their process will see offer forms and text exchanges – these are telling signs of a mediator rather than a negotiator.

The majority of training real estate agents are exposed to focus on winning business and marketing, with little to no time spent on negotiation. We believe negotiation is the fundamental skill that an agent’s value is built upon.

Negotiation isn’t luck, its skill, and in real estate, that skill can add tens of thousands to your result.

Selling your home? Make sure your agent knows how to negotiate, not just advertise. Contact Johnson Real Estate for your complimentary copy of the 10 Property Pitfalls Booklet and discover how expert negotiation turns good sales into great ones.