The Pricing Trap That Quietly Costs Sellers Thousands

Although every seller wants to achieve the highest price for their property, many fall into the trap of under-pricing their home. It sounds reasonable: price your property below market value, attract more buyers, then let the bidding push it up. The problem? Buyers don’t think that way. Read the article to learn how under-pricing can harm your sale, and how the team at Johnson Real Estate can help you confidently position your property.

The Week In Real Estate: 22 August 2026

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The Week In Real Estate: 15 August 2026

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The Week In Real Estate: 8 August 2026

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Selling in Spring? Now Is the Time to Choose Your Agent

Are you looking to end the year in a new home? August is the time to choose your agent. With the introduction of the Federal Government's Tranche 2 AML/CTF laws, there are now a few additional requirements your agent will need from you to sell your property. Like most things in a property campaign, these are quick when done early and a source of delay when left to the last minute. Read the article to learn how to best prepare your property for a successful sale in Spring.

The Week In Real Estate: 1 August 2026

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The Week In Real Estate: 25 July 2026

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June Q2 2026 Commercial Market Update

Brisbane's commercial property market held firm through the June quarter, with industrial leading the way and confidence building ahead of anticipated rate cuts. Here's how it unfolded.

The Week in Real Estate: 18th July 2026

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The Week in Real Estate: 11th July 2026

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June Quarter Market Update: Positives still to be found

For much of the past two years, demand has consistently outpaced supply, prices have risen steadily, and sellers have generally achieved results that exceeded their expectations. This picture has now shifted. Read the full report to learn what’s next for the South East Queensland market and how to navigate your next sale.

The Week in Real Estate: 4th July 2026

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A New Market Demands a New Strategy

The numbers don't lie, and right now, the numbers are telling sellers something important: The market has shifted. In a strong market where houses are selling themselves, the gap between a good agent and an average one is difficult to see. In a shifting market, however, this gap becomes visible quickly. Read the article to learn more about choosing a good agent, not just an average one. An agent with a genuine strategy, and why a No Sale, No Charge Guarantee is more important now than ever.

The Week in Real Estate: 27th June 2026

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The Week in Real Estate: 20th June 2026

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The Week in Real Estate: 13 June 2026

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The Week in Real Estate: 6 June 2026

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The Week in Real Estate: 30 May 2026

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The Week In Real Estate: 16 May 2026

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The 2026 Budget

What the 2026 Federal Budget means for property owners and investors.

Considering Selling Your Investment Property? Start with Your Exit Strategy

With so much discussion around potential changes the Australia’s CGT Discounts, many investors are readying themselves for an unexpected sale. There are key differences between selling your own home and selling your investment property. The key differences occur before the sale, so you need to plan your exit strategy well in advance. If changes to the CGT discounts may lead to you selling your property, read the full article to find out the key considerations and steps to planning an effective exit strategy.

March Q1 2026 Commercial Market Update

Brisbane’s commercial property market continues to build momentum, driven by strong population growth, major infrastructure investment and increasing investor confidence. As the city heads toward the 2032 Olympics, it’s emerging as a standout value market with compelling opportunities across key sectors.

March Market Update 2026

2026 has picked up right where 2025 left off. There remains a limited number of properties coming to market to keep up with buyer demand; therefore, prices are still holding firm or continuing to rise. Developments across the world are also impacting oil prices, which are likely to have a swift flow-on effect on local economies and interest rates. Continue reading the market report to see what’s ahead for 2026.

How Will Changes in Capital Gains Tax Impact Property?

The proposed changes to Australia’s Capital Gains Tax (CGT) discount for property investors have been a prevalent discussion despite current global events; the federal government is looking to either reduce the discount or remove it altogether to reduce the appeal of property as an investment vehicle. Housing supply remains the driving factor of affordability across the country, and by reducing the appeal of property as an investment, theoretically, demand will ease. So, what does this mean? It greatly depends on your current position. Read the article to learn more about the proposed changes and what they could mean for you.

The Missed Inspection Mistake That Can Derail Your Sale

Limiting inspection times might seem convenient, but it can quietly cost you the sale. When access to viewing your property is limited, your best buyer might never have the opportunity to see your home. Consequently, if they can’t get inside, they’ll likely move on. Real estate moves fast and requires a strategic approach to attract potential buyers. Read the article to learn more.

December Q4 2025 Commercial Market Update

Industrial demand in Brisbane remains resilient, driven by population growth and continued activity across freight, logistics and trade-based sectors. Continue reading our latest commercial market update here.

The Hidden Value of a Skilled Negotiator

Marketing gets buyers in the door. Negotiation determines your result. A great negotiator does more than relay offers and they are often hard to come across. At Johnson Real Estate, our agents are trained in the Quadrant Strategy of Negotiation®, a unique strategy with proven results. Read the article to learn more about our negotiation strategy and how it can get you the most out of your sale.

December Market Update

2025 was a particularly interesting year for the property market. Demand for property remained strong, however, 2025 also reinforced the belief among another generation that property ownership may be unattainable. At Johnson Real Estate, we want to share a different perspective. Read your latest quarterly market report to learn more about what is ahead for 2026.

Stop Waiting for the “Perfect” Market – It Doesn’t Exist

The “perfect” market is a myth. While every seller wants to time their move so that they sell at the top and buy at the bottom, real estate isn’t that predictable. Markets rise and fall based on thousands of individual decisions, not a single pattern. Waiting to sell can mean missing opportunities, prolonging stress, or holding onto unnecessary debt. Read the article to learn when you should make your move and how Johnson Real Estate can assist you with your goals.

How Revealing Too Much Can Undermine Your Sale

Did you know that sellers can unintentionally give buyers an advantage without even realising? If you are facing a “need to sell” situation, your negotiating power evaporates as soon as your motivations are made public. At Johnson Real Estate, we keep your cards close and focus on marketing strategies that get you the highest possible price for your property. Read the article to learn more.

September Q3 2025 Commercial Market Update

If you’re considering expanding your investment portfolio, our team at Johnson Real Estate Commercial can help identify and secure the right commercial opportunities for your goals. Whether you’re looking for a high-yield asset, a development opportunity, or a long-term tenanted investment, our experienced team has the insight and local knowledge to guide you through every stage of the acquisition process. We’ll help you assess potential returns, negotiate effectively, and ensure your next purchase aligns with your long-term investment strategy.

Online Property Estimates – How Reliable Are They?

In today’s digital age, information on nearly everything is at our fingertips. The Internet is your endless resource. With a few clicks, you can get a price estimate from various websites for almost any property. Although these estimates typically come with disclaimers, an increasing number of potential home sellers are placing their trust in their accuracy. This prompts the question: How reliable are these estimates?

September Market Update

One of the most overused real estate clichés has to be – “Spring is the time to sell.” And while there is good reason why many say this, 2025 has certainly proven to be one of those years where the phrase rings especially true.

Did you spot the spelling mistake?

Have you noticed the word Smartre in our agency? Some of our clients have alerted us to this ‘spelling mistake’. However, this is not an oversight. In fact, Smartre means Smart Real Estate. At Johnson Real Estate, we take a different approach to ensure our sellers receive the highest price possible for their properties through our ethical and effective strategies. Read the article to learn more.

June Market Update

The past three months have been nothing short of eventful, and their impact has been felt across every market in which we operate. After an eventful quarter, with several public holidays, the aftermath of the cyclone, and a federal election, the result has been a notable shortage of new listings, which in turn has intensified buyer demand. What does this mean for sellers and buyers? Read this market report to find out.

To Open or Not to Open?

When selling your property, should you have an ‘Open House’ for buyer inspections, private inspections by appointment, or a combination of the two?

Focus on the Features

What is more important: a property’s features or it's price?

March Market Update

Welcome to our first newsletter of 2025.

Which Is The Right Agent For Me?

Today’s real estate landscape has a myriad of different real estate agencies. The agents within them are perhaps even more varied.

An Appraisal or a Valuation?

What would you do if you wanted to find out what your property is worth in today’s market? Would you ask for an appraisal, or do you get a valuation? They may sound like they are the same, but they’re not. Do you know the difference?

December Market Update

As we step into the new year, the South East property market has wrapped up the December quarter on a strong note. Before we dive into 2025, let’s take a quick look at how the market finished off in 2024.

What Are You Waiting For?

Are you, like many others, confused by all the media reports on the state of the property market?

September Market Update

It’s Spring time again, and 2024 is shaping as another busy selling season. Yet before looking too far ahead, let’s take a quick look back over the past quarter.

Will AI Replace Real Estate Agents?

As real estate agents, this is a question we get asked more often than we are comfortable with. That said, when considered objectively – the real estate industry is a likely contender for AI replacement.

Beware of the Photoshop Effect

Ensuring your property looks inviting online is essential to garnering strong buyer demand. When a property looks attractive online, this often translates to a physical inspection from the buyer.

How to Make The Safe Move™

Selling a property can be an emotional experience, particularly when the uncertainty of finding a new home looms large. The fear of being left without a home after a sale is a common concern among sellers, while agents often move on without addressing this critical concern. This article delves into the risks of selling your home without a solid plan for your next move and introduces you to a smarter, stress-free approach that guarantees a smooth transition from your current property to your future home.

The Golden Rule of Selling

Are you a seller finding yourself paying thousands of dollars upfront for marketing your property? In today’s real estate world, this shouldn't be the case. Too often, sellers bear the financial burden of marketing costs with no guarantee of success, while agents enjoy the benefits risk-free. This article will guide you through the dangers of upfront marketing expenses and introduce you to a smarter, and risk-free approach to selling your home.

New QLD Legislation - How It May Affect Your Selling Plans

Many landlords would already be aware of legislative changes effective from June. These changes aim to level the playing field for tenants throughout Queensland. If you’re considering selling an investment property sometime in the next few years, these changes could unduly impact your ability to obtain the highest sale price possible. The full article explains the steps needed to ensure the value of your investment property.

Considering Selling your Investment Property? Consider your Exit Strategy First.

There are key differences between selling your own home and selling your investment property. The key differences occur before sale, so you need to plan your exit strategy well in advance. If you are considering selling your investment property, read the full article to find out the key considerations and steps to planning an effective exit strategy.

Discount Agents. What's the Cost?

When it comes to selecting a real estate agent, the decision holds immense importance beyond mere commission rates. Discount agents may appeal with lower fees, but their focus on volume over final sale prices can leave sellers at a loss. Prioritize value over cost when choosing an agent, ensuring they prioritize your returns over their own bottom line.

Interviewing Real Estate Agents

In the realm of real estate, selecting the right agent is paramount, as exclusivity agreements can bind you to subpar services. Trust plays a dual role: Affective Trust, based on personal rapport, and Cognitive Trust, rooted in the agent's competence and skills, forming the bedrock of a fruitful collaboration.

Arming Yourself with the Right Knowledge

Gain the upper hand in property transactions by equipping yourself with essential knowledge. In a market where expertise is key, our latest booklet "10 Property Pitfalls: How to Avoid Underselling your Greatest Asset," offering insights into pricing, negotiation, and effective marketing strategies to maximise returns.

Selling Off Market – The Pros and Cons

Discover the ins and outs of off-market real estate sales in this article, uncovering how they sidestep conventional marketing avenues amidst soaring costs. Explore the perks for property owners, like dodging upfront marketing expenses and holding sway in negotiations, while also weighing the downsides, particularly the absence of market validation in robust market conditions.